Senior Digital Marketing Manager (m/f/d)

You’ll develop the digital marketing strategy for DACH and own digital lead generation, from reach through to qualified handover to Sales

You’ll manage Paid Search, Paid Social, SEO and GEO with a focus on lead quality, pipeline contribution and cost-effectiveness. You’ll prioritize budgets and initiatives based on business impact, not just reach or lead volume

You’ll analyze the entire funnel and customer journey: Where are our leads coming from? Which audiences, pages and messages resonate? Where are we losing prospects, and why?

You’ll combine quantitative data with customer and Sales feedback, develop robust hypotheses and turn them into clear priorities, tests and optimizations, even when the data isn’t conclusive

You’ll own the continuous development of our website and digital touchpoints. Working with Content, Product Marketing and Engineering, you’ll improve information architecture, landing pages, conversion paths and forms

You’ll establish a structured CRO and experimentation roadmap, ensuring that learnings are documented, evaluated and translated into scalable improvements

You’ll challenge our lead nurturing and follow-up processes, working closely with Marketing Operations and Sales, from the first interaction through to the next steps in the decision-making process

You’ll use AI and automation for research, analysis, monitoring and workflows, turning successful approaches into repeatable processes

You’ll share your expertise with the marketing teams in Italy, Spain and other markets, and own the development and rollout of scalable digital marketing processes, standards and playbooks

You’ll take a holistic approach to campaigns, connecting digital channels with content, webinars and events so that all activities contribute to demand generation and growth